ABOUT GRACE is a London-based Arts and Culture PR agency offering creative and impactful publicity campaigns for the arts and culture industry in the UK. It was founded by us, Laura and Chloe, two publicists with more than 27 years’ experience who have worked together for the past eight years at one of London’s busiest Arts PR agencies.
We have devised and led campaigns for groundbreaking arts events, cultural institutions, and artists at the top of their game. Our experience spans West End musicals and plays, cultural festivals, dance, children’s theatre, opera, music, literary festivals, podcasts, circus, burlesque, digital and immersive projects. During this time we’ve built longstanding relationships with local, national, and international media outlets and influencers.
ABOUT GRACE is a truly collaborative and personalised service. We give all of our projects the time, care, and creativity they deserve to ensure we deliver innovative and far-reaching campaigns across broadcast, digital and print.
We craft and implement imaginative, strategic and far-reaching press campaigns using our experience and specialist knowledge.
PRESS RELEASE WRITING
We work with an extensive list of longstanding media contacts that reflect the constantly evolving media landscape.
We read, watch, scroll and listen on your behalf, keeping you up to date of all campaign coverage.
We organise and oversee press junkets, opening nights, launches, media calls, blogger and influencer events.
We work with you to distill your vision into an overarching strategy and help you identify your PR priorities, positioning, and messaging.
We support you at press events and interviews, making sure you’re always well-prepared, confident and comfortable.
IN-HOUSE PR TRAINING
We audit your in-house PR set-up and provide advice, recommendations, mentoring and training to best equip your team.
DIGITAL AND SPECIALIST CAMPAIGNS
We create tailored campaigns that focus on specialist media ensuring we always reach the right audience.
EVALUATION & ANALYSIS
We provide a thorough end of campaign analysis and evaluation report with detailed insights and recommendations.
Laura has been an arts publicist since 2006, most recently at The Corner Shop PR and prior to this as Press Manager of the Young Vic. For almost nine years at The Corner Shop she managed a huge range of high profile arts PR campaigns for clients including Punchdrunk, Manchester International Festival, Sonia Friedman Productions, Royal Court Theatre, Almeida Theatre, Bush Theatre, Royal Shakespeare Company, Dance Umbrella, Words Weekend and Waltham Forest London Borough of Culture. Laura started her career in Vancouver working as a freelance press assistant and publicist after studying English and Drama at the University of Manchester.
After graduating with a degree in English Literature and Theatre Studies, Chloe worked at the Edinburgh Fringe Festival at the Pleasance before joining Mark Goucher Ltd and marketing agency aka. Chloe went on to join The Corner Shop PR as an arts publicist in 2008 and was made a director of the company in 2014. She has managed the PR for over 80 west end musicals, plays, festivals, touring shows including the Royal Shakespeare Company’s Matilda The Musical, Disney’s The Lion King and Aladdin, Phoebe Waller-Bridge's Fleabag, Regent’s Park Open Air Theatre, A Chorus Line, English National Ballet and Kenneth Branagh Theatre Company.